正文翻译
原创翻译:龙腾网 http://www.ltaaa.com 翻译:磨刀不误砍柴工 转载请注明出处
Why is Xiaomi so cheap even with high specs?
为什么小米配置非常高,价格却如此便宜?
评论翻译
原创翻译:龙腾网 http://www.ltaaa.com 翻译:磨刀不误砍柴工 转载请注明出处
Abhijith
Main reason Xiaomi can sell phones at exceptional prices is that they don''t do much advertisements for their products.
When was the last time you saw a TV ad for Xiaomi? Probably never. They save up on the advertising costs and reduces the cost of the product.
This is also the main reason Oppo and Vivo sells the same spec phone for the double price of this. Oppo and Vivo are aggressively marketing their products in India, Vivo is the title sponsor of IPL and FIFA next year. Oppo sponsors jersey and other stuff for all IPL teams and Indian cricket team. And, most of the mobile stores in India now carries Oppo and Vivo branding. All of these costs are covered by us customers, as an extra premium on the product.
For Xiaomi, all the advertising cost is almost NIL compared to what Oppo, Vivo and Samsung have. That translates to lesser costs.
Another reason is that Xiaomi primarily sells its phones through online stores such as flipkart, Amazon and their own Mi.com. This makes the normal commission for distributors and stores to NIL. They now sell devices through offline stores though, but with an extra amount of ₹500.
Also Xiaomi makes a little profit through their MIUI operating system through ads and promoted apps. You can find that in extra apps folder (you can turn that off too).
I hope you got an idea about how Xiaomi can sell at ultra cheap prices.
If you find my answer useful, do upvote it. :)
小米能够以超出预期的价格出售手机的主要原因是,他们不会为自己的产品做太多广告。
你最后一次看到小米的电视广告是什么时候?可能从来没有。他们节省了广告费用,降低了产品成本。
这也是Oppo和Vivo要以两倍的价格出售相同规格手机的主要原因。Oppo和Vivo正在印度积极地营销他们的产品,Vivo是明年IPL(印度超级板球联赛)和FIFA的冠名赞助商。Oppo为所有IPL球队和印度板球国家队赞助球衣和其他东西。而且,印度大多数手机商店现在都有Oppo和Vivo品牌。所有这些费用都由我们客户承担,作为产品的额外费用。
与Oppo、Vivo和三星相比,小米的所有广告成本几乎为零。这意味着成本更低。
另一个原因是,小米主要通过flipkart(印度电商平台)、亚马逊和自己的Mi.com等在线商城销售手机。这使得经销商和经销店的一般佣金为零。虽然他们现在也通过线下商店出售产品,但价格也增加了500卢布的额外金额。
Jeff Obunga
Key cost minimisation strategies
· Advertising - Xiaomi don’t spend money on expensive TV adverts, they don’t hire expensive celebrities or film in expensive locations. All their products are announced online or at their own events which are exclusive.
· Business to Customer - All their products are sold online, straight to the customer, no middle man, no 3rd party businesses, no physical retailers. This saves costs significantly, as running physical stores incurs costs, and selling through 3rd party businesses also raises fees.
· The company values customer loyalty - Selling at a lower price entices consumers to save money while still getting decent devices with decent specs. Effectively their phones are under-priced compared to iphones and samsungs, but you’re getting good value for money minus the brand image that iphones and samsungs come with.
· Selling lower volumes of new flagships at the start (flash sales) - This creates the hype they need initially to go on and sell even more. They also have a wide range of products to appeal to different consumer groups.
· They already are in the top 5 largest manufacturers - The existing reputation and brand awareness is already there. No more money has to be spent on advertising and other activities and therefore there is no cost-push to the consumer through an increase in products prices. This keeps costs low for the company, and prices low for the consumer. It’s a win-win situation for both which Apple and Samsung would struggle to achieve.
Hope this helps.
关键的成本最小化策略
广告—小米不花钱在昂贵的电视广告上,他们不聘请昂贵的明星或在电影中植入。他们所有的产品都在网上或他们自己的独家活动中发布。
B2C模式—他们所有的产品都是在线销售,直接对客户,没有中间人,没有第三方企业,没有实体零售商。这大大节省了成本,因为经营实体店会产生成本,通过第三方销售也会增加费用。
该公司重视客户忠诚度—低价销售可以吸引消费者省钱,同时还能买到性能不错的设备。实际上,与iphone和三星相比,他们的手机定价过低,但除去iphone和三星的品牌形象,你得到了物有所值的回报。
在开始阶段销售较少数量的新旗舰机(限时抢购)——这创造了他们最初需要的持续炒作点,继而继续销售更多。他们也有各种各样的产品来吸引不同的消费群体。
它们已经跻身前5大制造商之列——现有的声誉和品牌知名度已经存在。不再需要在广告和其他活动上花钱,因此产品价格的提高不会给消费者带来成本压力。这使得公司的成本较低,消费者购买的价格也较低。这是对于苹果和三星都将是难以实现的一个双赢的局面。
希望这个对你有帮助。
Naufal Espiey
This is because there are ads in some basic apps in MIUI Xiaomi phones. For example, when you open some apps included in MIUI (not 3rd party apps you installed from Play Store) such as file browser, music player and security, ads may appear. So, Xiaomi gets another yet continuous revenue from these ads on their software in addition to revenue from the sale of their phones. This type of business model also has been used for a long time by most web services and app developers. For instance:
1. Youtube and Spotify - you can either use it for free but you must view the ads in return or pay the subscxtion fee if you do not want to view those ads.
2. Using most apps from Play Store - the developer may provide two versions of their apps, free and paid version. For free version, you can download the apps free of charge but you will encounter ads inside their apps. Or you can pay for the paid version that doesn''t contain any ads at all.
In this way, the web services and apps developers still get revenue that comes from the ads in their apps and services even if most of their users use their apps and services for free. So Xiaomi has done something nearly similar to the above with some differences. The differences are Xiaomi DID NOT provide choices either you can get a Xiaomi phone for free (or super cheap price such as $5) but in return, the user must view the ads included inside the phone or buy the phone at full price if the users do not wish to view any kind of ads during the phone usage. Instead, Xiaomi places ads on their software in their phones and sells them for a cheaper price than others, it is the only choice if you want to own a Xiaomi phone. The cost, pricing, revenue and profit may look like this (just for example only, not actual) :
· Cost of manufacturing = $400 ; no marketing costs or other costs unrelated to manufacturing process
· The final price = $350 ; initial loss $50
· Ads revenue from the phone (2 month usage of the phone by the end user) = $80 (*depending on how the user use the phone)
· Xiaomi gets total $430 revenue from phone sales + ads revenue even if the phone is sold at lower price than the manufacturing cost of the phone itself.
· If the end user continues using the Xiaomi phone he/she purchased, Xiaomi still get more and continuous revenue from the ads inside their software included in the phone even if the phone has been sold for few years ago and/or has been resold to other person, as long as the phone is usable by either users.
· If the user switches to another Xiaomi phone (usually newer and more powerful ones than the previous Xiaomi phone he/she have used or to replace the old broken Xiaomi phones), Xiaomi still gets ads revenue from the software included in that new Xiaomi phone the users switch to.
· In conclusion, Xiaomi''s profit are not limited to only the sales of their phones (like other phone manufacturers), but Xiaomi also gets another yet continuous revenue from the ads in their software included in their phones sold.
Xiaomi only stop getting ads revenue if :
· the phone is in complete death (unable to use the phone anymore due to damages)
· the user just keep the working Xiaomi phone but did not even use it (turned off all the time).
· No online usage, the user uses the Xiaomi phone just for calls, SMS, playing completely offline games and use offline apps.
· The user prefers to use 3rd party apps over pre-installed Xiaomi''s ad-supported MIUI apps. For example, listens music on Spotify instead of MIUI music player, uses ES file explorer instead of MIUI file browser to browse files and use 3rd party security apps instead of pre-installed MIUI security app.
For me, I still use the pre-installed ads-supported MIUI apps over 3rd party apps in order to support Xiaomi so they can continue produce low cost but good quality phones for a longer time. I don''t mind / get bothered / annoyed about the ads in their software as long as I will be able to purchase a more powerful Xiaomi phones at lower price in the future.
手机完全报废(由于损坏无法使用手机)
用户只是留着可工作的小米手机,但却没有使用它(手机一直关机)。
没有在线使用,用户使用小米手机只是为了打电话,发短信,玩完全离线的游戏和使用离线的应用程序。
用户更喜欢使用第三方应用,而不是预先安装的小米的含有广告的MIUI应用。例如,在Spotify上听音乐而不是MIUI音乐播放器,使用ES文件浏览器而不是MIUI文件浏览器来浏览文件,使用第三方安全应用程序而不是预先安装的MIUI安全应用程序。
对我来说,为了支持小米,我仍然使用预装的带有广告的MIUI应用程序,所以他们可以在更长的时间内继续生产低成本但高质量的手机。我不介意他们软件里的广告,只要我将来能以更低的价格买到功能更强大的小米手机就行了。
“九”句英语闯天下
神秘九句
Guess what!
你猜怎么着! ,
I know something you don’t know!
我知道一些你不知道的事情! ,
Ask me what just happened.
你猜刚刚发生什么事。 ,
Have I got news for you!
我有事要告诉你呢! ,
You’ll never guess...
你绝对猜不到…… ,
You won’t believe...
你不会相信…… ,
The weirdest thing just happened...
最怪异的事情发生了…… ,
I don’t know how to tell you this...
我不知如何对你启齿…… ,
There’s something that’s been eating at me for a long time...
有件事情在我心里藏了很久……
We don' t know the value of friendship until part. lt is like salt, there is no taste without it.
道歉九句
Sorry, I’m (really/so/terribly) sorry.
对不起。我感到(实在∕很∕非常)抱歉。 ,
Apologize./Please accept my apology.
我道歉。∕请接受我的道歉。 ,
I feel really bad about...
我对(某件事)感到非常抱歉。 ,
I didn’t mean it.
.我不是故意的。 ,
It’s all my fault.
全是我的错。 ,
How could I be so thoughtless?
我怎么会那么粗心大意呢? ,
How can I make it up to you?
我要怎样才能补偿你? ,
I’ll never forgive myself.
我永远不能原谅自己。
Will you ever forgive me?
你会原谅我吗?
We don' t know the value of friendship until part. lt is like salt, there is no taste without it.
道别九句
Take care.
保重。 ,
Later.
回头见。 ,
So long.
再见。 ,
Until we meet again (next time.)
下次见。 ,
See you later, (alligator.)
回头见,(鳄鱼。)(英文的部份押韵) ,
See you tomorrow (next week, on Monday, etc.)
明天(下星期、下星期一……)见。 ,
Farewell.
再会。
We don' t know the value of friendship until part. lt is like salt, there is no taste without it.
求婚九句
Will you marry me?
你愿意嫁给(娶)我吗?
Would you be my wife/husband?
你愿意当我的妻子/丈夫吗? ,
I think it’s time we took some vows.
我想是我们该许下誓言的时候了。
I think it’s time we settled down...
我想是我们该稳定下来的时候了……
I want to spend the rest of my life with you.
我要与你共度余生。
I want to be with you forever.
我要永远与你相守。 ,
Let’s get *hitched!
我们成为比翼鸟吧!
Let’s tie the knot!
我们结为连理枝吧!
I want to have your children.
我要跟你生宝宝。
We don' t know the value of friendship until part. lt is like salt, there is no taste without it.
惊吓九句
That’s terrible!
好恐怖! ,
How awful!
可怕噢! ,
That’s horrible/dreadful!
好可怕/吓人! ,
What a nightmare!
真是恶梦一场! ,
How terrifying!
吓死人了! ,
That’s scary!
真令人害怕! ,
How frightening!
恐怖噢! ,
How creepy!
真令人毛骨悚然! ,
That’s spooky!
阴森森的!
We don' t know the value of friendship until part. lt is like salt, there is no taste without it.
不确定九句
I don’t know.
我不知道。 ,
I’m not sure.
我不确定。 ,
Who knows?
谁知道啊? ,
Don’t ask me!
别问我! ,
It’s not certain.
还不确定。 ,
Nothing is set yet.
事情都还没有定案。 ,
It hasn’t been decided yet.
还没有决定呢。 ,
It’s not clear.
事情还未明朗。 ,
It’s up in the air.
情况还混沌未明。 ,
We don' t know the value of friendship until part. lt is like salt, there is no taste without it.
招呼九句
How’s everything?
一切都好? ,
What’s up?
近况如何? ,
What’s new?
有什么新鲜事?
What’s happening?
在忙什么? ,
How are you?
你好吗? ,
Nice to meet you.
很高兴见到你。 ,
Nice to see you again.
很高兴再见到你。 ,
How have you been?
你过得怎么样? ,
Long time no see.
好久不见。
We don' t know the value of friendship until part. lt is like salt, there is no taste without it.
杀价九句
“九”句英语闯天下之杀价九句
That’s unreasonable! I’d take it for (100¥.)
这真是卖得太贵了!如果(一百块)我就买。 ,
How about (100¥)?
卖(一百块钱)如何?
I’d buy this if it were cheaper.
再便宜一点我就买。 ,
Lower the price, and I’ll consider it.
价钱低一点我才会考虑。 ,
It’s a little overpriced.
这标价有点贵。 ,
I like everything about it except the price.
这东西除了价钱之外我都喜欢。 ,
I’ve seen this cheaper (in) other places.
我在别家有看过更便宜的。 ,
I heard other stores were having great mark-downs on this item.
的听说别家的这个东西在大减价。 ,
If I buy more than one, will you give me a discount?
多买一点有折扣吗?
We don' t know the value of friendship until part. lt is like salt, there is no taste without it.
甜言蜜语九句
I love you.
我爱你。 ,
I have a crush on you.
我对你有点动心。 ,
I care about you deeply.
我非常关心你。 ,
I’m fond of you.
我对你有好感。 ,
You light up my life.
你照亮我的生命。 ,
I can’t live without you.
我没有你活不下去。 ,
You mean the world to me.
你对我来说是最重要的。 ,
My heart belongs to you.
我的心属于你。 ,
You take my breath away.
你让我忘记呼吸。
We don' t know the value of friendship until part. lt is like salt, there is no taste without it.
抓狂九句
I’ve had enough of your...
我受够了你的…… ,
Who do you think you are?
你以为你是谁啊? ,
How dare you!
你好大的胆子! ,
You worthless piece of....
你这没用的东西…… ,
You infuriate me.
你气死我了。 ,
You’re really full of it!
你满口胡言! ,
Shut your face!
住口! ,
Get out of my face!
给我闪一边去! ,
Stuff it!
闭嘴!
We don' t know the value of friendship until part. lt is like salt, there is no taste without it.
耍赖九句
That doesn’t count.
那不算!
We weren’t playing for real.
我们不是玩真的。 ,
Money has been really tight lately...
最近手头有点紧…… ,
I’ve had so many other expenses...
我有太多其它的费用要付…… ,
It’s not my fault.
那不是我的错。 ,
He / She made me do it.
他(她)要我做的。 ,
I didn’t see the sign.
我没有看到标胖尽? ,
It’s not my turn to...
这次不是轮到我…… ,
I didn’t know anything about it...
我对此事一无所知……
We don' t know the value of friendship until part. lt is like salt, there is no taste without it.
拍马屁九句
It’s really impressive the way you run this company.
您经营这家公司的模式真是令人印象深刻。 ,
I look forward to coming to work every day.
我每天都迫不及待来上班。 ,
You’re the best-dressed boss around.
您是这里穿得最有型的主管。 ,
You’re my idol.
您是我的偶像。 ,
I really admire your decision-making ability.
我很钦佩您的决策能力。 ,
You’re too young to be a professor...
您当教授实在太年轻了…… ,
Could you autograph your book for me, please?
能否帮我在您写的书上签名? ,
Your teaching is so inspiring.
您的教学真是让人如沐春风。 ,
You look so much younger than my classmates’ moms /dads.
你看起来比我班上同学的妈妈∕爸爸年轻多了。
It’s really impressive the way you run this company.
您经营这家公司的模式真是令人印象深刻。 ,
I look forward to coming to work every day.
我每天都迫不及待来上班。 ,
You’re the best-dressed boss around.
您是这里穿得最有型的主管。 ,
You’re my idol.
您是我的偶像。 ,
I really admire your decision-making ability.
我很钦佩您
We don' t know the value of friendship until part. lt is like salt, there is no taste without it.
称赞九句
You are great.
一般的用法:
You’re great/errific.
你好棒/好厉害。
I admire you.
我佩服你。
You’re really cool.
你真酷。
You’re amazing.
你真了不起。
You did a great job.
你做得很好。
You really impress me.
你令我印象深刻。
You’re an outstanding individual.
你真是杰出人材。
You are a great asset to our company.
你是本公司的重要资产(台柱)。
We don' t know the value of friendship until part. lt is like salt, there is no taste without it.
恭贺新禧九句
As the new year begins, let us also start anew.
一元复始,万象更新
Happy New Year and hope you strike it rich!
恭喜发财
May wealth and riches be drawn your way./May you walk the path of prosperity.
招财进宝
May a river of gold flow into your pockets.
财源广进
May you succeed at whatever you try./May all your wishes come true.
心想事成
Hope everything goes your way.
万事如意
May the New Year bring you good fortune.
迎春接福
I wish you good fortune and every success.
大吉大利
May you always get more than you wish for.
年年有余